Posted by: isaaph | October 27, 2006

Campaign for Real Beauty

Dove Philippines has just relaunched their Campaign for Real Beauty for this year. Although I find this campaign gimmicky since it encourages “real” women to buy Dove products, I still support this because of the campaign’s message which is beauty comes in different colors, shapes, and sizes. The campaign has a website at http://campaignforrealbeauty.ph/ wherein readers can submit their stories and win a t-shirt designed by Kate Torralba.

I haven’t seen any new campaign ads but I’m guessing that they will appear soon if not already. Maybe there would be text votes again like what happened last year as posted in a huge billboard along EDSA. They might use a different form of advertisement since big billboards are already banned.


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